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Communication: An Essential Component Within Implementation
Author(s): Kris Earl & JaDawn Wagstaff
Publication Date: June 2025
Core Competencies: Ongoing Improvement
“…noticing communication helps us discover how to do implementation science better.” (Johnson et al., 2024)
Most of us, if not all, have played the Telephone Game, where a message is passed along through a whisper from one person to the next until the message reaches the last person who shares the message out loud. Very rarely is the message that is shared out at the end the same as the original message; the end message is most times distorted and quite amusing. Several things impact the message at the end. One being the message itself, is it relatable? Can it be understood? Another aspect was how the message was relayed; was it clear as it moved down the line? Just as with the Telephone Game, implementation is impacted by what is communicated, how well messages are passed along, and how effectively communication travels throughout the system.
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